Holiday Heads up!

Starting at $99! WE have one of the largest selections of kids bikes from Specialized, GT , Schinn and Giant, all professionally built and guaranteed.

Still looking for that last minute gift for the cyclist on your list? We've got a bunch of great gift ideas, starting at $10 and up. Help them relax after a grueling winter commute with a nice frosty beverage served in a Phil Wood pint glass, or warm them up with a piece of pizza sliced with a Park Tool Pizza cutter.  Trying to stay warm on these frigid commutes, come check out our HEATED GRIPS from A'ME! Sure fire way to fend of chilly digits. Add those to some Sub Zero gloves from Specialized and you'll go from fearing your commute to waking up early to take the long route to work.

Still can't make up your mind, we off gift cards from $3.00 to $3000 (or heck, even more!). Just come in and find one of us, and we'll set you up!

Bike the Bridges!!

Saturday the 17th come join Rochester Bicycle Alliance and for Bike The Bridges. Starting at 9:30 at the GVP Sports Complex and finishing at High Falls. More information follow the link above.

How good is you lock?

Over the last year it seems bike theft is on a rise. Last year we had very fw reports of bikes being nicked; this week alone I've had 5. The best way to prevent this is, obviously, with a good lock. Notice i said a good lock.
We can argue what a good lock is for ever. Every lock can be defeated by someone with the know how. Locks are a deterrent, not a absolute stop.
That said, we carry some of the toughest, most secure locks on the market. from simple cable locks, if you're just running into a corner store, or the tough NEW YORK CITY lock from kryptonite with a $1500 guarantee.

15% off!!

Looking for a new simple, affordable commuter? The Traffic 5.0 from GT could very well be that bike. With reflective markings, rubber coated top tube and simple, single speed drive train, and new discounted price, the Traffic fits perfectly into any urban environment.Now only $359!

HOLD FAST FRS straps now instock!

We are proud to be the first in Rochester to offer these fantastic alternatives to traditional toe straps.

Hand made in Brooklyn, these are the often imitated original FRS straps.

Coming soon:

A large selection of bags from Chrome Bags. Chrome bags are all made in the USA., and the range from Back packs, hip bags,  to classic styled messenger bags and are specially designed to carry laptops, cameras, or just to lug around all your stuff.

Just arrived! new issues of  Urban Velo! Limited quantities available, and as always free of charge!

Have you thinking of making the switch from costly gas prices to a healthy bicycle commute?, RCA's experienced bike commuters are coming in to give you some pointers on getting started. The workshop will be held at Monday, May 23rd. It starts at 7 pm and lasts about an hour, free of charge.


To help kick off Rochester Cycling Alliance's Bike Week 2011 and Rochester's Bike to Work Day we are giving all commuter who stop by some free coffee and bagels. Stop by anytime between 6:45 am until 9 am for your free breakfast!

Bern Helmets Now Instock!

Are you a urban cyclist that's looking for a helmet that's a little less flashy, little more classy? Check out our new selection of helmets from Bern, including their ultra popular Watts, and the customizable Berkley starting at $45 bucks for youth, and $60 for adults.


Bike Week is quickly approaching and in celebration we're marking down select instock bikes.
Keep checking in as we're adding more every day.

2008 54cm Specialized Langster normally $699 
For now until the end of Bike Week it's yours for $560

2008 GT Marathon 29'r Medium normally $2000. 
Now until the end of Bike Week: $1500

Winter Riding!

Well winter is officially here, but that doesn't mean you have to stop riding. Come check out our wide selection of winter riding accessories. From studded tires, to winter gloves, to a new winter commuter we have you covered.